The Brazilian Journal of Marketing is a quarterly publication that has as its objective to publish Brazilian scientific research in the marketing area. The opinions and ideas contained in its articles aim to highlight the best Brazilian academic research in graduate Programs. This publication is governed by the academic community and not by a particular research group.

BJM is a pioneer initiative of Brazilian researchers to create an independent and exclusive journal to discuss and publicize the subject that make up the ample domain of Marketing as a scientific discipline. For a long time, marketing research was published in scientific journals discussing administration, economy, production engineering and correlated areas. BJM's main objective is to function as a reference for research to all professors, students, and professional marketers who are interested in promoting the development of this research field.

BJM adopts the best practices of scientific publication, with the help of the Sistema Eletrônico de Editoração Científica – SEER [Electronic System of Scientific Publishing], based on the open platform of the Open Journal System – OJS and on the most advanced technique of editorial norms in the country. Another relevant practices is that the group of evaluators through a systematic Double Blind Review approach work in an absolutely independent manner evaluating the articles and essays. The logistic and monitoring systems support is based on the Programa de Mestrado e Doutorado em Administração – PMDA [Master and Doctorate Program in Administration] – of Universidade Nove de Julho – UNINOVE – and the Programa de Pós-Graduação em Administração – PPGA [Graduate Program in Administration] of Universidade Metodista de Piracicaba – UNIMEP.